aif brand refresh

We undertook a comprehensive refresh of the AIF brand, establishing a clear and cohesive visual identity that reflects its values and mission. This included the creation of distinct sub-brands, each with its own role and personality within the wider AIF ecosystem, ensuring clarity and consistency across communications. A carefully considered colour palette was developed to provide vibrancy, versatility, and brand recognition, while a modern, accessible brand font was selected to reinforce professionalism and readability across digital and print applications. The refreshed identity provides AIF with a flexible, recognisable, and future-proof brand system that can grow with the organisation.